Product Development

Product Development

Turn startup ideas into usable and scalable products

Our Expertise

From Concept to Execution

Whether you’re preparing for the Canada Startup Visa or pitching to early-stage investors, our product development services ensure you’re not just talking about your idea, you’re showing it.

With access to our in-house team at Matrix Labs, we work with founders to go from paper to prototype with clarity, speed, and purpose.

Product Development

Why Founders Choose Matrix?

Matrix is more than a development team, we’re your strategic partner. Unlike traditional development shops, we understand startups from the inside out. From financial modeling to pitch coaching, we align your product with your overall business and immigration goals.

Because we’re involved in your full journey, from planning to pitch, our tech, design, and business advisory teams work together to build products that pass the test—technically, visually, and commercially.

You get

Who’s this for?

Dedicated product manager

Wireframes, user flows, and prototypes

MVP or full-product development

Beta testing and early feedback loops

Tech documentation for accelerators and investors

Seamless integration with our startup visa consulting and business advisory services

Entrepreneurs applying via the Canada Startup Visa (SUV) program

Needing full support to turn an idea into a working MVP

Seeking product, visa, and business advisory in one place

Founders aiming for Canadian residency through investment

Pitching to Canadian incubators, angels, or VCs.

Product Development Process Roadmap

We follow a phased, iterative approach built for startups and optimized for founders applying through the Canada Startup Visa Program.

1.  Product Discovery

We work with you to understand your core problem, target users, and business goals. We prioritize the features that matter most for your MVP.

2. UX/UI Design

Our product designers create user flows, wireframes, and clickable prototypes based on your brand and user personas.

3. MVP Development

Our development team uses the right tech stack for your stage and vision. Whether it’s a mobile app, SaaS tool, or platform, we build fast, smart, and scalable.

4. Testing & Feedback

We involve real users for beta testing and early feedback loops. You get insights to refine your product before launch, reducing risks and rework.

5. Launch & Support

We help you go live with confidence and provide ongoing support, iterations, and updates, especially for teams working remotely or across borders.

Got a question?

What is Product Development?

The creation and launch of products to meet customers’ needs is known as product development. The product development process includes stages such as ideation, marketing strategy, and commercialization. It is used for new product development (NPD), in this case, turning your startup ideas into usable and scalable products, and the improvement of existing products.

The product development process is the series of steps your startup will take to bring a new product to market. It involves the steps from initial idea to final launch, and even beyond with ongoing improvements. It’s a structured approach that ensures a product aligns with market needs and customer expectations. It is a crucial process for businesses to innovate, grow, and solve real-world problems.

The product development usually covers five crucial phases:

– Coming up with the concept

– Refining it through research and feedback

– Building a prototype

– Testing

– Finally launching

Each stage is meant to help shape your product that will work and help solve your customers’ problems.

Because we are more than a development team. We are your strategic partner.

Matrix is more than a development team; we’re your strategic partner. Unlike traditional development shops, we understand startups from the inside out. From financial modeling to pitch coaching, we align your product with your overall business and immigration goals.

Because we’re involved in your full journey, from planning to pitch, our tech, design, and business advisory teams work together to build products that pass the test—technically, visually, and commercially.

Here is a list of all the individuals who can avail of the Matrix Product Development Services.

  Entrepreneurs applying via the Canada Startup Visa (SUV) program

  Needing full support to turn an idea into a working MVP

  Seeking product, visa, and business advisory in one place

  Founders aiming for Canadian residency through investment

  Pitching to Canadian incubators, angels, or VCs.

  • Get In Touch

Ready to Build What You’ve Been To Your Dreaming About?

Let’s take your idea from draft to demo. Book a free discovery call with our startup visa consultants and product development team, and see what it’s like to have Matrix on your side.

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