Startups
Business Ideas in Canada

Top Small Business Ideas in Canada

Explore top small business ideas in Canada, from tech startups to agriculture, tailored to each region’s strengths and market trends for a successful venture. 2024 is shaping up to be another strong year for small businesses. – Kyle Davies, Maru‘s Senior Vice-president and Head of Syndicated Did you know that 39 Canadian cities rank among the global top 1000, and […]

10 Creative Ways to Market Your Startup in a Crowded Ecosystem

Profitability is one of the crucial factors in the success of your startup. To achieve this goal, you must have an effective marketing strategy. However, what an effective marketing strategy is, what role it plays in successfully marketing your startup, and the top creative ways to market your business in a crowded Canadian Startup ecosystem are some topics we will […]

From Scale to Stability: Decoding the Distinctions in Startups and Small Businesses in Canada

You might be often tossing around the terms “startup” and “small business” like they’re similar. But in the Canadian business scene, these terms have their own traits. Startups in Canada might kick off small, but their big goals make them stand out from a typical small business. Let’s get the lowdown on the differences to figure out how they function. […]

Diversity Equity And Inclusion

How Can Companies Include Diversity, Equity, and Inclusion (DEI) to Grow Faster?

[Millennials and Gen Z see diversity as the acceptance and embracement of coworkers with differences in education, personalities, skill sets, experiences, and knowledge bases. So, not only do they see diversity in the traditional sense, but they are also adding culture and knowledge to the mix. — Aida Fazylova, Founder and CEO, XOR Diversity, equity, and inclusion (DEI) have become […]

Generative AI Impact

Generative AI Wave: Reshaping These Crucial Sectors

With a projected market value of $191.8 billion by 2032, growing at a staggering CAGR of 34.1% from 2023 to 2032, generative AI is rewriting the rules of innovation and problem-solving.  ChatGPT is a Generative AI-powered chatbot that has found its home in the technical and education industries, with more than 200 companies harnessing its power in 2023.  Surprisingly, ChatGPT […]

Startup Sustainability and social Impact

Role of Startups in Promoting Sustainability & Social Impact

In a landscape where 90% of business executives acknowledge that sustainability is a big deal. But, get this: only 60% of them have a game plan for it. Still, things are looking up! 67% are adopting eco-friendly materials, and 66% are enhancing energy efficiency. Startups are pivotal in this global sustainability drive, with 57% implementing climate-friendly technologies and training programs. As the […]

Startup Innovation Culture

How to Create a Culture of Innovation and Creativity in Your Startup

In the fast-paced realm of startup and the startup visa ecosystem, fostering a culture of innovation and creativity is essential for not only survival but also for thriving in a competitive landscape. In fact, 80% to 90% of executives emphasize that innovation is a key priority. However, only 6% express satisfaction with their actual performance. In this blog, we delve into […]

Canadian Startup Ecosystem

Canadian Startup Ecosystem: Top 15 FAQs

We think business, we think complex. With the right startup advisor next to you, you can wade through the Canadian startup ecosystem without a hiccup. No lengthy introductions and unnecessary conclusions here, we will get straight to the point. Just food for thought, with 15 FAQs about the Canadian Startup Ecosystem laid out for you right here. 1. How is the startup […]

Difference Between Angel Investors, Incubators, Accelerators, and Venture Capitalists

Difference Between Angel Investors, Incubators, Accelerators, and Venture Capitalists

Angel investors, incubators, accelerators, and venture capitalists are key players in the startup ecosystem, each contributing to the growth and success of new businesses. They share the common goal of supporting innovative ideas. However, they differ in their approaches, structures, and roles. Understanding the distinctions between these entities is crucial for entrepreneurs seeking funding and guidance. In this blog, we’ll delve […]

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